App Story Concepts
We’re back with our AppSight™ video series! With AppSight, our AI-powered analysis tool, you can uncover meaningful insights into your customers’ behaviors. This week’s topic is app stories, or the main goals users want to accomplish in an app. Watch below to see how they play into the AppSight dashboard.
App Stories
00:00:01:10 - 00:00:26:23
We've been designing user experiences for about 15 years around something we call the app story. We used to call these the main success scenarios. We craft these collaboratively with our clients as we learn about their problem domain, and typically after performing the initial qualitative UX research, both with the client's teams and the client's user population. We design app prototypes iteratively around these app stories.
What Are They?
00:00:26:26 - 00:00:51:29
Think agile user stories, but top level and the most important ones. And our whole design, development and QA planning works around these app stories with MVP's consisting of one or more of these app stories. Then, these app stories form the foundation of what we're doing with AppSight™ for the generative AI Summary of what all of your users are doing from a quantitative user experience design viewpoint.
Rachelle’s Take
00:00:52:06 - 00:01:06:19
So I've invited Rachelle. She's our director of design, to come in and talk a little bit about the app story concept with one of our clients as an example.
An Inside Look
00:01:06:22 - 00:01:33:14
Yeah. Thanks, Ken. So, like Ken said, we've been designing user experiences for about 15 years now around these app stories. And I'm going to share my screen here and show you an example of one of our clients and how we have used their app stories to work through our design and dev processes. So, like Ken said, we do craft these collaboratively with our clients as we learn about their problem domain, their goals, and their users,
Parade of Homes
00:01:33:15 - 00:02:01:10
after performing our initial qualitative UX research. So here we have one of our clients, Parade of Homes. And their user stories that we had discovered from our user research of what the end users really desired in a digital version of the Parade of Homes product. So those ended up being a digital version of the guidebook itself, showing users homes that they wanted to see based off of their filtered preferences,
The User Journey
00:02:01:15 - 00:02:24:15
being able to provide supplementary home suggestions. So you really liked home A? You might like home B as well. We can automatically plan and optimize a tour route based off of a user's geolocation, but we also give them the ability to go in and edit the start and end locations as well. And then, giving users the ability to annotate a profile for homes they visit.
The Insights
00:02:24:15 - 00:02:55:17
So you go and you visit home number one, and you can rate it. You can leave notes saying you liked these features about the home or you didn't like, you know, a bathroom, for example, right? And then you can save that. What was really nice is that these user stories also lined up really beautifully with the business goals that Parade of Homes had, such as streamlining the home tour process, making it easier for users to navigate their tour plan, and then collecting valuable insights on their users to continue to adapt the product to their needs.
Wireframes
00:02:55:20 - 00:03:19:12
Then when it comes into working that into our process, we take those user stories and, really start from the beginning with our workflow. And you can see that here. But then once we have that fleshed out, we go into our wireframes to really lay out the foundation for the UI and then getting into high fidelity screens and prototyping.
AppSight™
00:03:19:14 - 00:03:51:29
And then, as Ken said, that also connects into our development and QA planning processes around, building out MVP’s for our clients around these app stories, usually consisting of one or more of them. And then, yeah, that connects back into AppSight™. So using this app stories within apps allows us to gather data on real users of a client's product so we can verify how users manage to complete an app story by analyzing those app breadcrumbs through Google Gemini,
The Dashboard
00:03:52:02 - 00:04:08:29
as a user navigates between different screens of the app story. And we can see the entire user journey along with all the screens that they've interacted with, that average screen time. And these sessions, number of users, as well as the completion rate for those app stories.
What’s Next?
00:04:09:02 - 00:04:34:11
Outstanding. Thank you Rachelle. Appreciate that. So in our upcoming videos, we'll have a couple of the developers come in and talk to you about what we do on the mobile app side to provide the data for AI analysis, and then what we do on the back end to basically run a fully automated and quantitative user experience research process on every single users, every single user session across the app.
Stay Tuned
00:04:34:13 - 00:04:43:21
So stay tuned. Coming soon. Thanks everyone.
Ken Krutsch is Founder & President of KRUTSCH, a digital product design firm. From concept to delivery, KRUTSCH specializes in designing consumer and commercial applications. We generate and execute ideas, finding opportunities for our clients to innovate. Because solving the right problem builds careers, organizations, and professional relationships.
Follow KRUTSCH on LinkedIn to read the follow-up posts in the series.
