Mother Of Featured in the New York Times
Read the recent New York Times piece featuring Allison Kaplan, editor in chief of Twin Cities Business and co-founder of Mother Of . In this exclusive interview, Allison explains her vision and reflects on the project's realization.
Client Proposal
Our clients had a major market insight and came to us with an opportunity: mothers of the bride or groom are critically overlooked by many leading brands. Together, we set out to capture an audience that no one else seemed interested in.
Our Solution
We knew that affiliate marketing was the name of the game. With this in mind, we drew up plans for a site with product page functionality and a strong, sleek design foundation.
Our clients thought that an expensive, fully-custom site was the only answer. But we had a different idea.
Allison Kaplan (Co-founder, Mother Of)
“The team was great at project management. They set up a shared Slack channel for us, and communication was very easy; they were very responsive. Our meetings were through Zoom or in person, and they scheduled them through email.
The team was also great about keeping us on task and progressing the meetings to complete the project. Moreover, they delivered faster than I had expected.”
Low-Code Development
The client came in thinking they needed a custom site. We saw a way to accomplish the same thing with a Shopify site and some JavaScript. Shopify facilitates affiliate marketing by offering app integration for third-party shopping platforms.
Low-Code Freedom
Shopify’s low-code, user-friendly interface makes it easy for non-technical employees to manage the site. This means the client can add dresses and blog posts on their own, at any time.
Allison Kaplan (Co-founder, Mother Of)
“KRUTSCH listened to us. They understood our goals and put the right team in place to tackle the job. I also appreciated their guidance – they knew Shopify would work for us, told us why, and showed us how to manage it going forward.”
Branding
Mother Of's brand came to life in a subdued, classic and stylish look. In addition to their main site, we helped develop a brand guide to support other marketing efforts.
Launch
Mother Of's particular focus on affiliate marketing meant that we had to take a more intense approach to the Privacy Policy and Terms & Conditions. But our reliable IP partners were more than up to the task.
After rigorous testing and plans for routine maintenance, we supported Mother Of in one of Think. Code. Go.'s most successful client launches yet.